{"product_id":"l-oreal-professionel-paris","title":"L’Oreal Professionel Paris","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal's bestselling perm revitalised and relaunched.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eDulcia perms have been a staple of L'Oréal Professionnel's range since the 1970s. \u003cstrong\u003eFormerly available as either Dulcia Tonica or Dulcia Vital DV2\u003c\/strong\u003e, L'Oréal have revamped the range and relaunched it as Dulcia Advanced.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Advanced formula has been improved, combining the best from Tonica and Vital in a perm that fortifies hair, gives long-lasting hold and \u003cstrong\u003edelivers the soft curls, waves and volume that the modern woman demands\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAt its heart with the help of Ionène G it penetrates deep into the hair to protect it against loss of condition. This is coupled with a protecting agent that coats the hair to lock in moisture and leave hair beautifully smooth.\u003c\/p\u003e","brand":"Southwestsix Cosmetics ","offers":[{"title":"Default Title","offer_id":56248640078202,"sku":"SW6-L’-SOUTH-8990-S","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0569\/7113\/3001\/files\/IMG_3367.jpg?v=1764442288","url":"https:\/\/www.southwestsix.co.uk\/products\/l-oreal-professionel-paris","provider":"Southwestsix Cosmetics ","version":"1.0","type":"link"}