Elumen Play by Goldwell was developed for playing with colour.
The semi-permanent colour lasts for 10 to 15 shampoos and allows you endless variety. It is available in various shades from bold nuances to pastel colours.
The Elumen Play HDmax technology is responsible for depositing colour on the outer and inner hair follicles for even fading.
Application:
The colour outcome may vary.
A developer is not needed.
Apply the desired shade to clean, dry hair.
Use a sufficient amount of product to achieve even results.
It is advised to wear protective gloves when using this product.
Without heat: leave on for approximately 30 minutes.
With heat: leave the product on for approximately 20 minutes.
