L’Oreal Professionel Paris

L'Oréal's bestselling perm revitalised and relaunched.

Dulcia perms have been a staple of L'Oréal Professionnel's range since the 1970s. Formerly available as either Dulcia Tonica or Dulcia Vital DV2, L'Oréal have revamped the range and relaunched it as Dulcia Advanced.

The Advanced formula has been improved, combining the best from Tonica and Vital in a perm that fortifies hair, gives long-lasting hold and delivers the soft curls, waves and volume that the modern woman demands.

At its heart with the help of Ionène G it penetrates deep into the hair to protect it against loss of condition. This is coupled with a protecting agent that coats the hair to lock in moisture and leave hair beautifully smooth.